t Double Yellow's Musings: Touché, mTouche
The warped mind of Double Yellow craves for humor everyday. His daily dose comes from The Straits Times, The Sunday Times, Today, Channelnewsasia, etc. He also thinks that because of this preamble, this blog will never get featured in the local media. And of course, please read the Disclaimer before embarking on the journey.

Friday, February 17, 2006

Touché, mTouche

Singapore consumers are up in arms again. A company called mTouche billed some mobile phone customers $1 for a SMS about Chinese New Year. Our mainstream media don’t seem to have picked up this story. Maybe hor, they are preoccupied with the inclusive-beyond-expectation budget :)

Anyways, a few people wrote to the newspaper about the extra charge and guess what, mTouche published a ‘clarification’ in the Class Ad section of Today today.

mTouche Pte Ltd, a premium mobile aggregator for business-to-consumer SMS, would like to make the following clarification

Wah! Clarification also must say you are the best issit? Next time hor, can do even better.... mTouche Pte Ltd, soon to be Fortune 500 company offering 100% dividend to all shareholders and looking to expand into the Chinese and Indian markets, would like to make the following clarification

.... erroneously billed $1 due to technical error

Aah! I get it. The unsolicited SMS was not wrong at all. It was the stoopid computer that screwed up your marketing strategy. So if we consumers want to sue someone, we should take legal action against the CPU and monitor. Thank you hor...

mTouche has immediately terminate the shortcode and service of MyGlobal Fun and have also sought the help of all the mobile operators to reverse the charge to all affected mobile phone users

What in the world is shortcode? Tsk tsk, techie jargon gets you nowhere dude. You sent us unsolicited SMS thinking we were bodohs right? Well, we are. And hey, it isn’t enuf if you refund the $1 you know. We are Singaporeans, must offer us free unsolicited SMS during Chinese New Year for the next 5 years. And an extra SMS during National Day for the bad English.

mTouche, I have a suggestion for you. Quickly change your name to ‘New mTouche’. You have a better chance of being forgiven :)


Anonymous Anonymous said...

Dear subscriber, $1 will be refunded in next bill for an error MyGlobal sent as ChineseNewYr greeting from 77330 - cs@myglobalfun.com, 62335868 (this msg free)"
this is what some might have received

7:38 AM  
Blogger doubleyellow said...

hey anon, i dont know how many people were billed $1, but if the refund is going to come only in the next billing cycle then what happens to the interest accrued?

8:35 AM  
Anonymous Anonymous said...

that is something no one will know...
"Where is our money?"

7:37 PM  
Anonymous Anonymous said...

I still think they are responsible and not the global company that sent the chinese sms. They thot they could snooker us for $1 but everyone was so pissed off that they had to backtrack.....

7:35 AM  
Blogger doubleyellow said...

hey anon, yeah... the tai chi blame game has begun :) But I think our telcos (M1, Singtel and Starhub) need to reconsider the parties they deal with. Coz when things screw up like this, their reputation is also affected.

4:05 PM  
Anonymous Anonymous said...

pls read this!

4:45 PM  
Anonymous Anonymous said...

mTouche has been punished!

3:46 PM  
Blogger doubleyellow said...

hey anons, thanks for the news articles. Yup, looks like mTouche has been taken to task. But I still wonder whether our telcos have the right to give our numbers to a third party without our consent. I'm gonna be reading the fine print of my contract this weekend...

7:55 AM  
Anonymous Anonymous said...

Funny pricing, creative promotion message, extreme pricing, etc, are still OK but not SPAM. Spam is a crime. Spam should get penalty of $2mil per telco or in prison.

Further more this is their SECOND SPAM in record!

5:10 PM  
Anonymous Anonymous said...

one BIG minor issue. Who is going to refund us the 5% GST? mToooooche or the Telco?

5:12 PM  
Anonymous Anonymous said...

One big piece of spammer spoiling all sms company. I agree "funny pricing..... " all are still acceptable although con enough to lure you to buy ringtones. You believe you purchase. You don't belive don't buy.


What refund? Pay penalty for crime.

5:13 PM  
Anonymous Anonymous said...

sms : $0.05
sms contest: $0.20
spam sms : $1
mTouche owned: priceless!

8:28 PM  
Anonymous Anonymous said...

This is their 3rd time that they have done this. First time, they were under another company, got fined but then changed the name to mTouche.

Look at http://www.ida.gov.sg and it says mTouche got fined again but this time did not change the name since they have floated on the KLSE/MESDAQ in Malaysia. 3rd time now, I hope IDA shut them down for good and fine them $1m!

I believe this is their business model of earning revenue by sending chargeable SMS and compulsory subscription services which you cannot unsubscribe. Problem is that they did this too often.

8:11 PM  
Anonymous Anonymous said...

Singapore is their 50% income, they say not significant. Want to cheat investor also think twice. Spam is crime, fine $5mil for this repeated crime. see the face? http://news.google.com/news?imgefp=L8LrInne1YwJ&imgurl=www.btimes.com.my/Current_News/BT/Tuesday/Nation/BT554972.txt/Article/Current_News/BT/Images/dailyn/mtouch.jpg

5:38 AM  
Anonymous Anonymous said...

If mtouche (m-touch m-touch la, what m-to-say) is our local con man, here is another extreme con artist. funmobile.com

Read this:

And this:

This con artist came from Hong Kong, by the name of Christian Henleson, actually, is a Chinese Hong Kong spammer. According to a spammer blog, he changed his name few times, you can figure out why.

This spammer cheat users by advertising ringtone advertisement using cheap price, but actually charges subscription fee. There are subscription services at reasonable price but this con artist likes to ripe off users like nobody business. Read this: funmobile charges $50 a month subscription!!

If IDA is at work, think about regulating PRICING, especially services provided by foreign criminals. They rob and spoil an industry and rape innocent consumers.

10:58 AM  
Anonymous Anonymous said...

This Mtouche went too far by illegally charges non subscribed users money doesnt mean all others are doing the same.

Put it this way. All telcos are con to some extend. Not only Mtouche. Telco charge subscription fees with or without you using your handphone. Lure consumer also using cheap services with a remark (terms and conditions).

All content providers provide subscription services, which I think is fine as long as it's legally informed to the user when they signup for a reasonable price. $5 a month for a 3G access is acceptable. $100 a month is not reasonable.

Think before comment.

12:02 PM  
Anonymous Anonymous said...

The funmobile.com abuse, YES, should get kick out from Singapore and fined for unreasonable pricing. My friend once mention this company charge her $120 a month. How to justify $120 a month subscription? $5 or $10 a month is afortable. $120 a month is raping consumer!

12:56 PM  
Anonymous Anonymous said...

If you invest in shares, you will like to check them out. Mtouche looks like manipulating share price in the pro way. They gang up together with Malaysia based Green Packet and OSK venture, all 3 are publicly traded companies. They corner each other shares and sell to fund managers for inflated price. Most fund don't believe in them but there are few who took position for some reason. As a trader, I never understand why they took position. Under table deal

Pro doesn't mean they will not do something wrong. The latest news seems like Mtouche is one of the largest sms spammer out there. They scam not only investors in Singapore but also stupid European. Something like list a new empty shell company in UK AIM according to news. Could be rumor. If they did it, they will manipulate the price again over there in UK and I really salute them if they did bully the ang-mo. They are real Singapore hero, salute!

12:07 PM  
Anonymous Anonymous said...

forks. Try this:

mtouche + Green Packet + OSK = scam bag

scam bag + GMO + Chinese pig company = scam money from stupid investors

good work!

2:27 PM  
Anonymous Anonymous said...

mtouche is the one top singapore spammer together with another one called zingmobile and funmobile. All singapore kiasu companies. many good companies call them cowboy and they call others cowpeh-cowbu.

9:05 AM  
Anonymous JEFF OOI said...

Reading all these scam by zingmobile and mtouche suggest that both are hit and run companies and IDA let them abuse in other countries. IDA did the right thing but not good enough ended up spoiling entire industry. Small companies trying to make some money were hard hit by two rogue criminal..... now the criminal rob from Singapore to Malaysia, Indonesia and China. International robber made in Singapore? Hellloooo IDA, wake up!!!!!

10:01 AM  
Anonymous MarHazK said...

We should complain about this and all mobile providers must solve this problem. Otherwise, all mobile users will targetted soon and be one of them (victim).

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