t Double Yellow's Musings: Wazzup with Cheapo Ads?
The warped mind of Double Yellow craves for humor everyday. His daily dose comes from The Straits Times, The Sunday Times, Today, Channelnewsasia, etc. He also thinks that because of this preamble, this blog will never get featured in the local media. And of course, please read the Disclaimer before embarking on the journey.

Sunday, January 08, 2006

Wazzup with Cheapo Ads?

Looks like it’s that time of the year. Lotsa cheap ads on TV. Courts has this ad where they apologize for low budget ads and supposedly offer high quality deals.



I don’t understand this marketing strategy. They are saving on ad costs to offer better value on their products? Right, and I was born yesterday :) Coming to think about it, this might backfire in the future. Coz if their logic is right, a non-low budget ad from Courts anytime in the coming years will not be offering the bestest value :)

One of the worst ads ever..ever..ever made with a celebrity has to go to Tiger Beer with Jessica Alba. You can watch it here. Don’t ask me why, but I decided to pay a visit to Tiger Beer’s website and chanced upon an online poll.



The choices are hilarious! Maybe they took a cue from the options that Singaporeans have during election time :)

Talking about cheap beer ads, have you seen the new Carlsberg ad featuring Adrian Pang? Yuck! I know it’s for Chinese New Year and all, but does it really have to be that repugnant?

3 Comments:

Anonymous Anonymous said...

did you see OSIM's i-Gallop advert already? simply....simply.....*lost with words...*

6:37 AM  
Blogger trisha said...

Yes, Courts marketing strategy is bizarre. The only thing I'm glad is they don't have Jamie Yeo's faces on it anymore! :)

And Carlsberg ad looks like one done by a student! Very juvenile.

9:31 PM  
Blogger doubleyellow said...

haha anon, saw the iGallop ad too. Not just is the ad pathetic, the product is too :) ... actually i remember seeing a product similar to iGallop on TV in an angmoh country.... it was marketed as er, a sex toy :)

hey trisha, maybe the Jamie Yeo campaign was becoming too expensive for Courts :) And totally agree on the Carlsberg ad! I'm gonna stick to my Erdinger and Corona :)

4:20 AM  

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