I Lurve my Gahmen Campaign
The National Library Board has launched a campaign (yet another testament to our campaign hub status) called the I Love My Library.
This is not an ordinary campaign. It has come about because Singaporeans have this hobby of ripping book pages, napping in the afternoons and screaming loudly on their mobile phones. But this movement needs to be seen as part of a bigger picture. Come Election Day, we do not want Singaporeans oversleeping, tearing up their voting papers and shouting inside the election booths, do we?
I suspect that the timing of this campaign is part of the larger I lurve my Gahmen strategy :)
Update: If you thought I was kidding about voter antics on election day, check this out. The Elections Canada website informs its citizens that the ballot is not a McDonalds burger :) Found via Boing Boing