Gahmen Strategy to Better Taxi Service
The soon-to-be saga erupted when one of the local cab companies, SMRT, decided to launch a campaign (we are campaign hub, remember?) to encourage commuters to tip cabbies whom they think gave them good service. Some of the responses were:
Why should we pay extra for politeness?
Preferred route? The fastest and quickest one, obviously...
Don't just sit there, help me load luggage
Separate queue for taxis willing to go east
A generous tip can go a long way
A boycott will teach taxi drivers a lesson
What's next? No small purchases at supermarkets, too?
Thumbs up to short distance queue idea
From here, here and here
One letter writer called for a boycott against taxi drivers....
Maybe, we should boycott taxis for a few months so that taxi drivers will realise they should not abuse the privilege of serving the community.
Funny hor, when we don’t get good service from the gahmen, we never see Singaporeans write in calling for a boycott :) The letter writer also mistakenly thinks that this initiative is by the taxi drivers, when in fact it is by the taxi companies.
I see three players in this game to deliver good service. (1) Taxi Companies (2) Taxi Drivers (3) Commuters. The gahmen strategy, according to my warped brain, is this – to get the Commuters to give $$ to the Taxi Drivers in return for good service and without incurring any loss of revenue for the Taxi Companies. That way, the gahmen achieves a
It can tell the Commuters.... see lah, I ensure you get good service.
It can tell the Taxi Drivers.... see lah, I ensure that you get more money
It can tell the Taxi Companies... see lah, I ensure that you get more revenue
So its highly unlikely that the gahmen will initiate a campaign with the taxi companies to lower their daily tariffs. It is also unlikely that the gahmen will pay the cabbies out of its own pocket for good service (fare from the Commuter, tip from the gahmen). What is likely though, is that the free ride given to the Commuter by the Taxi Companies for bad service will somehow come from the pocket of the Taxi Driver, via a fine perhaps? Neat and simple eh? :)
Remember hor, I only say likely ok. Never say this is what happened, is happening or will happen :) Just my warped brain working overtime :)