Serving You wif Pride
Good evening Ma’am, we gaw a new collection of shoes. Would you like to see them?
The articulation aside, such statements from retail sales staff are rare in Singapore. The gahmen and the big shopping malls in Singapore realize this shortcoming and seem to have put in place an extensive training program for their sales assistants. But in our drive to be super-duper efficient and to quickly reap the benefits (read $$) of the extra effort, we may have created a ‘plastic’ culture among the service personnel.
In true National Education style, businesses which provide public services have tried drum the notion of customer service in their shops. How? By blatantly telling the customer that their customer service assistants are doing their job with delight. I found this sign on a public bus....
.... the driver is supposedly serving me with PRIDE. But to put a plastic sign like that smacks of arrogance. If there is any kind of pride in the customer service staff, it is for me, the customer, to determine that and if necessary make it known. You don’t become a world-class service company by putting up a sign like that when the actual service leaves much to be desired.
I’m still scratching my head as to how we can call our services world class when we still have stuff like this around….