t Double Yellow's Musings: Pinnacle of Creativity in Singapore
The warped mind of Double Yellow craves for humor everyday. His daily dose comes from The Straits Times, The Sunday Times, Today, Channelnewsasia, etc. He also thinks that because of this preamble, this blog will never get featured in the local media. And of course, please read the Disclaimer before embarking on the journey.

Friday, July 22, 2005

Pinnacle of Creativity in Singapore

I thought we had reached the zenith of creativity with the poster encouraging undergrads to opt for minor electives. But our gahmen never fails to amaze me.

They are leading the way in showcasing to the world how creative Singaporeans are. The task was to find a name for the Marina Bay area. In true Singapore style, the gahmen brought together all stakeholders – developers, retailers, restaurateurs etc. To ensure that we achieve international christening standards, we also roped in a ‘global branding expert’. And $400,000 later, the new name for the Marina Bay area is.......drumroll......... Marina Bay!

Thank you gahmen for making Singaporeans look like insipid dorks in front of the whole world.

13 Comments:

Blogger John Lim the-one-who-splits-PAP-apart said...

yah ..

i also feel it is damn damn f***ing cock.

but hard to say since we dunno how the 400,000 is being spent.

guess it is just as well they should not say this at all.

i dun get it. what is so "wrong" with Marina Bay??? Serious. I think this whole exercise is more about pandering to the "international taste" the "cosmopolitians" out there.

10:57 PM  
Blogger doubleyellow said...

hahaha...yeah, Marina Bay is actually quite catchy. Dunno why they wanted to change it in the first place....

11:40 PM  
Blogger Heavenly Sword said...

Actually, allow me to play Devil's Advocate (just for fun)... :)

I think it's okay to spend the money only to find out that "Marina Bay" is still a good brand name...It's a bit like a worried patient going to see a specialist doctor because he thinks he may have cancer - only to find out, after a few tests, that there is nothing wrong with him! It's still money well spent - before the report, we weren't sure that "Marina Bay" is the best name; now we are very sure, which is great!

10:53 AM  
Blogger Subcomandante Bob said...

I live in the bottom of Marina Bay, in a giant clamshell that Martha Stewart helped me decorae.

NASA installed an air system for me, and the Singapore government paid for a fesh water line to be installed in Clam One.

All right. I just made all this up.

6:47 PM  
Blogger Beng said...

Yah, at least Marina Bay sounds more Singaporean than Casabranca Bay or Carolina Creek or St. Leverick Bay... You never know what these people can think of.

6:43 AM  
Blogger doubleyellow said...

haha heavenly sword, devil's advocate you really are - well, in response to your analogy i would just say that singapore (unlike a cancer patient) would not die even if the name 'Marina Bay' were wrong :)

subcommandante, if you really are living in that fluorescent green submarine near marina bay then trust me, the air there is a lot better than on land. btw, you might want to recommend sea blue color during the next upgrade :p

beng, how about 'peanut bay'? :) or kiasu bay? :) its more singaporean right?...:p

7:18 PM  
Blogger Heavenly Sword said...

haha...but as the television programmes have been telling us recently (and I do agree), "Ai zheng bu shi jue zheng (cancer is not incurable)"...! :)

7:23 PM  
Blogger doubleyellow said...

haha HS, sure...but the cancer needs to be discovered at an early stage for it to be curable. and i dont think we are going to have a consensus on the extent to which the cancer has already penetrated singapore society :)

think i'm going off on a tangent here :p but i follow the saying - "if you cant convince them, confuse them" :)

7:39 PM  
Blogger Mark said...

I'm guessing that they reverted back to the original after trying to fit the word 'hub' in there somewhere.

Marina Hub?
Bay Hub?

They're just not right.

10:27 AM  
Blogger doubleyellow said...

mark, heheh...yeah. Some suggestions that I gave elsewhere were...

- peanut bay
- $400K bay

:)

9:36 PM  
Anonymous Anonymous said...

What about Bomb Bay?

8:14 PM  
Anonymous Anonymous said...

Look at how our mush-vaunted ministers' salaries stack up against Geroge W. Bush and other leaders:

http://www.alwayson-network.com/comments.php?id=900_0_5_0_C

8:21 PM  
Blogger doubleyellow said...

to the first anon, i think there is one city somewhere in India that rhymes with your suggestion, so i give you benefit of doubt....

to the second anon, of course must pay one what... when you dont, they go around invading countries :)

3:27 AM  

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